The marketing coordinator is expected to liaise with the CSC's marketing subcommittee, with the objective of promoting Swancon and its subsidiary events (movie screenings, quiz night, etc.) in a way that will be cost-effective and will help us learn what is and is not cost-effective.
(The CSC's marketing subcommittee typically consists of a CSC rep and marketing coordinators for past and future Swancons.)
This will involve liaising with your convention's Publication Coordinator to
- create flyers, bookmarks, posters, etc.;
- post on the Swancon email list and facebook page, etc.;
- buy advertising in suitable media (Google Adwords, facebook promoted posts, any publications that seem like they might pay off, etc.)
There is a logo and style guide to follow for marketing materials.
As time goes on, we are planning to create more unified marketing for Swancon.